OUR METHODOLOGY

Every organization has a unique culture - a culture influenced by a leader's style, an organization's "season of life", the personalities of team members, industry norms, etc. It all culminates in what it "feels" like to work at an organization and inevitably has a trickle down effect on employee engagement, morale, productivity, and, eventually, the bottom line. While each organization's culture is unique, we believe it can be boiled down to two main types of organizational cultures - neither of which is healthy independently.

• The Culture of Profit - This type of culture prioritizes profit and process, using both as a primary lens for decision making and operations. The result? A tenacious, data-driven, "get it done" culture with laser-focused vision that often leads to fast, explosive growth. Yet, this type of culture can also tend to value profit over people, leading to high turnover, unrealistic goals, and unbalanced work/life priorities.

• The Culture of People - This type of culture prioritizes people, often using people and relationships as a primary lens for decision making and operations - sometimes at the expense of the organization's best interest. The result? A collaborative, people-centric culture where people enjoy working with one another, creating a "family feel." Yet this type of culture can also lend itself to mediocre performance due to a lack of vision, poor accountability, passivity, and slower organizational growth.

At Activate Your Influence, we believe people and profit can be appropriately balanced by cultivating what we call a Culture of Influence and Accountability. This type of culture values people first while passionately living out its mission and values to drive sustainable growth. The result? A values-aligned, mission-driven organization with clearly defined goals, strategic direction, and healthy accountability. It is through this lens and methodology that Activate Your Influence approaches our consulting.